Tag Archives: Oman

Nike + Fuelband. And Oman in their video. We like.

11 Apr

The Marketing cats over at Nike have just got it so right. Or let me rephrase. Nike’s ad agency Wieden + Kennedy have got it so right for Nike. I’ve never really thought much of Nike to be honest. Yes – Just Do It and the swoosh is good and we can’t argue with that. Kudo’s. But the current brand positioning  itself – not so much. I could be talking out of turn here but I think they’ve fallen behind the likes of Adidas and Reebok in recent times but that of course is just my perception and opinion. I have not seen any solid communication from Nike in the Middle East that has caught my attention but maybe people here don’t like to Just Do It   this is not their target audience!? Uh – hum. Adidas is my vibe. I buy the brand. Wear the brand. Love the brand and am loyal to it. But. That might just have all changed.

Nike + Fuelband recently launched to the market. It’s a band that you wear on your wrist that measures your daily activity and tracks each step and calories burned – NikeFuel. Plus it’s a watch. You can also set a target for how active you want to be. You start at red, when it gets to green you’ve hit your goal. Simple. It’s also then a USB that you can plug into your computer or sync wirelessly through bluetooth and the mobile app to track your performance. I like. Especially with Big Little whipping our arses down on the pitch – would be good to see what hell the man is putting us through.

Now that all sounds totes nerdy and I am not so sure I would even wear something like that. All day. On my wrist. Like a muppet. It probably wouldn’t fit my outfit bla bla bla etc. But then I watched this.



And suddenly the brand is positioned so clearly in my mind that I want one. Now. So the uber clever ad guys have seen that such an innovative product needs and equally innovative positioning. Enter the tagline – Life Is a Sport. Make it count, which successfully integrates itself into Nike’s ongoing Make It Count campaign. Which to be honest going back to what I said earlier, I have really not seen much on. Very clever indeed Nike, because this has important implications for the brand and the overall brand positioning, which in my mind was totally lacking.

Now, more importantly people. And don’t jump to conclusions here. I’m not going to bang on about South Africa like you just thought I was going to do. Aaaaah, one step ahead of you today my lovely. Johannesburg unfortunately does not rank high in my books. In fact, it doesn’t rank at all. But. Oman does. I was really surprised to see the Grand Mosque appearing in this video. As well as the Tiwi Sinkhole which he jumps into. I’ve been to the Sink Hole many times and love it down there but I have not jumped from the top… yet. Added to the list of things to do now.

I don’t usually talk shop. But today I have purely because I felt like it. Plus, with such a rad video how could I not go on and share that with you. I know, so kind.

Wiki wiki weekend people. Get in. If it is anything like last weekend (God bless our souls) it should be, um, somewhat raucous FUN.

Make it count.

Miss M x


Endless summer.

17 Oct

Since I have moved to the desert 3 and half years ago I have experienced 1 winter. Yes you read that right peach, 1 winter. This was at the end of 2008 when I went and frolicked around London with my favo man about town, Ricky Bee (miss you boy but see you soon)! I literally live an endless summer. There’s really no need to ever check the weather here as it’s either hot or hotter. Simple.

Of course, summer here is as hot as hell reaching temperatures of 60 degrees on the hottest of days but you just deal with it and run that A/C over time. I must say it’s quite amusing watching the rest of the world rant about weather. Peeps are never happy. They’re either whinging about the cold. Or bleating about the heat. Sho, tough crowd. Over here its winter that we are after here when the skies are blue, you see a few white clouds every now and then and your average days are between 27 – 35 degrees at a high and maybe 18 – 24 at a low. Have you ever!? It’s just perfect and it’s around about this time of year that I start loving being here again. At 18 I get cold. And need a jumper. Yes I know, I’m a drama queen. 

The beach for winter, yes definitely

Putting my new Grand Hyatt membership to full use at the pool, well, of course.

And yes, I will be sat right at this very pool bar with a Daquiri in my hand.

So in saying that I crave a proper winter. One with cold and rain. People would probably think you’re a nutter saying that but honestly, I am sick of seeing the sun. Hence my next holiday is going to be a cold one, in 17 sleeps time I might just add. One where I can put on my boots (the only 1 pair I have, sigh – I just so miss having a winter wardrobe.) a coat, scarves, hats, gloves – can’t wait! And because my winter wardrobe is literally nonexistent it’s the perfect excuse to shop. Thank you very much, I will.

You shall see me shopping on Oxford Street, wining and dining around London town, watching shows and gigs, having early red vino to warm up in the pub and just having an all round fab time.

There will be exploring and being helluva naughty with one of my fav tarts in beautiful Edinburgh, Scotland.

And of course, the pub. Love a good pub. We’ll be spending a fair amount of time here.

I do only want a real winter for a week, then I’ll be over it and can make my way back to the sunshine. I just love when the desert winter pulls into town. There is suddenly just so much to do! For the next couple of weeks there’s The Script in Muscat. Oktoberfest at the Grand Hyatt. Outdoor dinners for birthdays. ODC beach parties. There will be plenty of braai’s, pool parties, rugby matches, adventures into the interior to wadi’s and Snake Gorge (eeek) and dare I say it, camping – God bless my soul.

Get your winter on desert rats and get involved. The fun bus just rolled into town.

Miss M x

My perfectly blonde opinion on the “unrest” in the Middle East

28 Feb

As I’ve mentioned before, politics don’t fall as number 1 on my list of top interests. I’m aware of  what is top news (or rather top trends on twitter that make me aware and I choose to read what I want to read), not necessarily interested. I’m not one of those peeps that get’s the paper on the weekend and flips through it at a coffee shop with a cuppa looking all uber intelligent. I’ve always fancied being one of those people, but I’m not. Politics is one of the topics of conversation that is never to be raised at a dinner party or braai in my blond opinion. The other being religion. These types of topics always end up causing the conversation to go round and round in circles and in the end it’s a case of agreeing to disagree. How fantastic. People believe and support what they will. Just leave them alone with what makes them feel peachy.

Sho, I’d read his newspaper…

As I’m sure everyone is aware there is a lot of political “stuff” unrest going on in the Middle East and North Africa as we speak. Egypt was scary but the people’s voices were heard and finally resulted in Muburak stepping down – tick. Well done Egypt. He was a muppet dictator that ruled for 30 years, suppressing dissent and protest, and jailing opponents (jeez, what a nice guy). I wonder if Egypt will now become a truly democratic country? Here’s hoping. Next up was Libya which is just crazy? He doesn’t care how many of his people get killed. I mean, you really deserve to rule a beautiful country Gaddafi, you really are a keeper. Dick wad. Then there’s Bahrain, Yemen and now… Oman!? I repeat Oman.

Is this oke for real!?

Suddenly politics become number 1 on my list of interests, because I live here. Although it is not quite the same as trying to chuck out Gadaffi and Muburak (The Sultan is a lekker oke and His people do love him), or about religion as in Bahrain it seems as if the Omani’s have chosen to jump on this band wagon and start up shyte. I feel quite sorry for the Sultan to be honest. Here’s a guy that has transformed this country for his people for the last 40 years and this is how they choose to say thank you after the fat bonuses that they all received last year for the 40th celebrations, copious amounts of holidays and being just generally looked after!? They’re protesting for more money. Nice one Oman.  Nice. In the real world you work for your beans, not get them handed to you.

Now this is where it really all becomes a bit interesting. Protests have kicked off in Salalah and Sohar. Now what really grates my carrot is that there is no credible news in this country, news is gate kept. You read what you are allowed to read. So everyone starts forming opinions based on hear say. It’s at a time like this that social media is down right fab. Blogs, Twitter, Facebook etc. Still not credible sources of information as again it’s not factual reporting but better than nothing is what I say. From what I have gathered from yesterday, the worst occured yesterday in Sohar as 1 – 2 people were killed by “gun shot”. Hold on. 1 -2. Is it 1 or 2 people? The law of averages most certainly can not apply here as you can’t kill half a person. Secondly, protests in Azaiba, Muscat. Again, hold your horse here boerewors, this is the peaceful happy suburban area that I live in. Not happening. The border to the UAE was apparently also closed yesterday. This morning I checked #Sohar on Twitter and Lulu’s has been burnt down, top tweet. Another place I’ve been going to fuel my new found political interest is Facebook. We have a friend that lives in Sohar, maar Boetie, dit help nie as jy in Afrikaans jou status update, die mense kan nie dit verstaan nie, ek se. What he was saying though is that basically Sohar is on fire, he could hear gun shots, cars and offices are being burnt down and it’s not looking too good. Yusses quite scary.

I read Mr Sythe’s blog yesterday and this morning, Muscat Mutterings, as when a whole lot of kak is going on it’s one place you can go to and read a summary of what is actually going on, and most importantly it is as factual as can be. Check it out: http://www.muscatmutterings.com/ He’s also updating in real time. Good job.

So here’s my take on it:

  1. 1st of all, how did they get to organizing something like this. As the Accomplice mentioned last night they struggle to organize a que of 2 people in Lulu’s, never mind burning the building down.
  2. Are we getting a day off work?
  3. Is there enough red wine at home to last a few days in lock down?
  4. Where’s the South African Embassy so I can go register myself as I’m not digging in these pockets to get me outta here if a time of crisis. Holidays to the Phillipinnes are far more important.
  5. Do or I don’t I tell my Mom? Mom’s do tend to be a little neurotic at times and if they see what’s on the news (as it will be completely blown out of proportion) they’d be straight on the old horn telling you to get the fark out of there. I did BBM my old lady this morning  just to pre-empt any panic. She seemed fine. Good on you Mother Dearest – so level headed she is. Love you x
  6. And lastly, if this unrest as they like to call it causes Jared Leto and his fab band 30 Seconds to Mars not to come to Muscat, this country will see a protest of note take place by this blondie. Nothing should get between me and Jared.

I’m at work today, there is enough wine at home, I still haven’t found time to get to the Embassy and my Mother is in the know. Now for what’s really more important, what happened at the Oscars last night!?

Miss M x