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2 Enthusiastic thumbs up to Nike. Again. Even if it’s football related.

28 May

Nike’s launched a new interactive football YouTube ad on their Nike Football channel. Now, it’s no secret that I’m not much of a football fan but this caught my attention because of what I do on a daily basis to fund my fun and pay some bills.  And I really do love working in this industry. These guys have got it so right. Again. Obviously their budgets are beyond ridiculous and they must throw some serious moola  at their Ad agency to develop this amazing kind of communication. But, blown away by it is a severe understatement. It’s interactive. It’s right in your face. And it works. 

Check it out on the link below. There are apparently 9 tunnels so be quick off the mark to click away and explore it all because it is seriously jam packed with stuffs.

http://www.youtube.com/user/nikefootball?feature=iv&src_vid=QMv8g8CO4cQ

And no, I will not tell you what my Football IQ was in the Football Brain tunnel. Um, I think not.

Miss M x

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Nike + Fuelband. And Oman in their video. We like.

11 Apr

The Marketing cats over at Nike have just got it so right. Or let me rephrase. Nike’s ad agency Wieden + Kennedy have got it so right for Nike. I’ve never really thought much of Nike to be honest. Yes – Just Do It and the swoosh is good and we can’t argue with that. Kudo’s. But the current brand positioning  itself – not so much. I could be talking out of turn here but I think they’ve fallen behind the likes of Adidas and Reebok in recent times but that of course is just my perception and opinion. I have not seen any solid communication from Nike in the Middle East that has caught my attention but maybe people here don’t like to Just Do It   this is not their target audience!? Uh – hum. Adidas is my vibe. I buy the brand. Wear the brand. Love the brand and am loyal to it. But. That might just have all changed.

Nike + Fuelband recently launched to the market. It’s a band that you wear on your wrist that measures your daily activity and tracks each step and calories burned – NikeFuel. Plus it’s a watch. You can also set a target for how active you want to be. You start at red, when it gets to green you’ve hit your goal. Simple. It’s also then a USB that you can plug into your computer or sync wirelessly through bluetooth and the mobile app to track your performance. I like. Especially with Big Little whipping our arses down on the pitch – would be good to see what hell the man is putting us through.

Now that all sounds totes nerdy and I am not so sure I would even wear something like that. All day. On my wrist. Like a muppet. It probably wouldn’t fit my outfit bla bla bla etc. But then I watched this.

 

 

And suddenly the brand is positioned so clearly in my mind that I want one. Now. So the uber clever ad guys have seen that such an innovative product needs and equally innovative positioning. Enter the tagline – Life Is a Sport. Make it count, which successfully integrates itself into Nike’s ongoing Make It Count campaign. Which to be honest going back to what I said earlier, I have really not seen much on. Very clever indeed Nike, because this has important implications for the brand and the overall brand positioning, which in my mind was totally lacking.

Now, more importantly people. And don’t jump to conclusions here. I’m not going to bang on about South Africa like you just thought I was going to do. Aaaaah, one step ahead of you today my lovely. Johannesburg unfortunately does not rank high in my books. In fact, it doesn’t rank at all. But. Oman does. I was really surprised to see the Grand Mosque appearing in this video. As well as the Tiwi Sinkhole which he jumps into. I’ve been to the Sink Hole many times and love it down there but I have not jumped from the top… yet. Added to the list of things to do now.

I don’t usually talk shop. But today I have purely because I felt like it. Plus, with such a rad video how could I not go on and share that with you. I know, so kind.

Wiki wiki weekend people. Get in. If it is anything like last weekend (God bless our souls) it should be, um, somewhat raucous FUN.

Make it count.

Miss M x

Jeb Corliss BASE jumps Table Mountain. And crashes.

17 Jan

Jeb Corliss BASE jumped Table Mountain yesterday and crashed. No lies. He’s jumped off everything and anything from the Eiffel Tower to Petronas Towers in KL, done some crazy stunts – so he really does know what he’s doing. But yesterday he crashed and luckily survived. Here’s some footage of the crash.

Karma must be on your side boychee. This man is lucky to be alive.

Deepest darkest Africa people, don’t mess with it.

Miss M x

Mountain biker gets a bos klap.

11 Oct

Oh my days. This is hectic. Deepest darkest Africa people, don’t mess with it.

I’ve seen some hilarious comments on Facebook such as “Gawd, it’s a bush jacking” and “the Boks are angry – this buck thought it was Bryce Lawrence on the mountain bike“. The comments just made my day and I can take no credit for the hilarious-ness of them. On a seriaaas vibe though just watch this. It’s crazy!? It’s been on the interweb a day already so some might have seen it but in case you haven’t, please, do yourself a favour.

 

Yusses. That looks seriously sore! Ouch!

Miss M x

Gutted. Boks out of the 2011 RWC.

9 Oct

Well, now that I’ve had enough time to dry my eyes and drop my handbag I am able to share my random 2 cents worth. Still gutted, but moving along swiftly. Springboks are out of the Rugby World Cup 2011 as defending champions losing to Australia (11-9) in the quarter finals. Yoh, still sucks to say that out loud. Anyway, here’s my top 10 topics post match:

Stronger side: We honestly played top class rugby. We were definitely the stronger side on the day which even the stats have backed; however, we let every opportunity go to get over the try line. And let’s be honest with ourselves we had a lot of opportunities to hit up a try. One at least. We never converted a lot of our penalties. Yes – fair enough they were not easy kicks putting Morne Steyn under serious pressure but at the end of the day we never put these points on the board. Loved his drop goal. Thought we had it right there. Sigh. I have never danced around my living room like such a muppet before as what I did when that kick went over.

The Ref: Yes, the referee Bryce Lawrence was an absolute tool. He actually needs a p@es klap. Come over here boet and let me show you what that is. Its difficult playing a game against the referee too and he let penalties in our favour go and was just plain biased. We always love to blame the ref when it doesn’t go in our favour and Saffa’s are having a serious rant about this. Talk of whether the IRB will be doing anything about it all over the interweb!? We’ll wait and see. However, he was the match referee and we need to respect his decisions (hmmmm)!? Just trying to be diplomatic here.


Winning: At the end of the day a win is a win. And Australia (gggrrrrr) won. And we need to have good sportsmanship and congratulate them. Don’t even get me started on Australia. I’ll leave it here. Well done to the Wallabies (she mumbles in a soft tone of voice).

Our coach: P Divvy will be stepping down as Bok coach. Well it’s about friggin’ time. Talk about just walking away. Look, we’re not going to beg him to stay. So just keep walking pal. Talk of Allister Coetzee stepping into this role. We’ll have to wait and see.

COM: I think Quade Cooper was the biggest muppet on the field. Does he even know how to spell rugby!? Not liking this one at all.

MOM: I loved the way that Schalk Burger was called “colossal” at even given chance by the commentators. Yes, he is a unit. He played a brilliant game. Lambie also put in every effort. Thought Jean De Villiers had an outstanding match too. So a few on our side of course worth mentioning. 

Injuries: I hope that Bryan Habana’s head is alright. Yusses, he took some serious knocks to it and looked a little out of it at one point. He just throws himself in 100% of the time at every chance. Well played. Such a dedicated player.

The real MOM: Pocock given man of the match for playing illegal rugby!? Are these people serious!? Again. Will leave it at that.

Hottie of the match: Pat Lambie. Hope you’re ready for the chicks when you get home my boy. And I don’t see nothing wrong with a little bump and grind. Just to back that up since the match, I have had a massive amount of searches coming through to my blog for “Pat Lambie naked”. Now now ladies. Easy.

Proudly South African: Guys, let’s not slate our team. We should be so proud of them and stay Proudly South African. They played their hearts out and played well. Well done Boks – you good things you.

Right – so semi finals up next (South African times).

15th Oct: Wales vs. France. 10 am.

16th Oct: Australia vs. New Zealand. 10 am.

All I can say is that the All Blacks better bliksem the Wallabies in that game. Look forward to a Wales vs. All Blacks final.

And of course I’ll be supporting the All Blacks. Keeping it South.

Miss M x

My perfectly honest chicks opinion of the RWC 2011 going into quarter finals.

2 Oct

So all the pool games for the Rugby World Cup wrapped up today. So now the fun really starts as we head on into the quarter finals. Here’s my perfectly honest chicks opinion on the Rugby World Cup 2011 so far. I will straight up say that I am no expert, I am a total tart and hardly know that much about what I’m talking about here – but I have an opinion on everything. So here it is – take it and GO!

Here’s what we’re looking at for the quarter finals (South African times) via www.supersport.co.za :

8 Oct Ireland v Wales Wellington Regional Stadium, Wellington 07:00
8 Oct England v France Eden Park, Auckland 09:30
9 Oct South Africa v Australia Wellington Regional Stadium, Wellington 07:00
9 Oct New Zealand v Argentina Eden Park, Auckland 09:30

Now obviously what will grab my attention instantly is that South Africa vs. Australia game. Hayi khona boychees. I’m not going to do my “well obviously we’ll win” rendition with such utter confidence because this is going to be tough. Seriously tough. I do believe we’ll win just as long as we don’t play as kak as what we did against Samoa (terrible, but a win is a win) and get back into the rhythm that we had at the beginning of the tournament with our strong back line running the ball straight down the line instead of turning the game of rugby into a ping pong match. Francois Steyn is out with a shoulder injury and will most probably be heading home which is seriously not great, he is one of our key players. They’re replacing him with Zane Kirchner. Eish. Best choice? I defo think not. Bit of a shocker there P Divvy. We can win this though. My blood is green and as I said before: win or lose we support our boys, finish and klaar.

Chicks prediction = South Africa win, but fight hard for it.

Onto the rest. Ireland shaping up to be a serious dark horse in the World Cup. Actually have a little soft spot for them at the moment. How brilliantly are they playing at the moment!? You go you good things you.  And they meet Wales – who are looking brilliant and playing some serious rugby!

Chicks prediction = will be a tight match and good to watch but Wales will win it.(Sorry Ireland, I do love you more).

Not too sure on England and France to be honest!? After England’s serious display of BMT against Scotland yesterday nailing the win at literally the last minute I think England will win and I hope they do because a lot of my mates here in the desert are English and so for that reason, I’ll pick England cos I’m a good friend.

Chicks prediction = is completely uninformed but I’ll go for England. By say a cheeky 12 points!?

Lastly New Zealand and Argentina. Well I think it’s pretty obvious as to who will win. Kiwi’s will defo take it. As much as they are such a rival team to South Africa it’s really sad to hear about Dan Carter. He’s out. Torn his groin tendon. Thinking about Dan Carter’s well, groin – get your head out the gutter peach! Just can’t help yourself, can you!? OK moving along swiftly, serious loss for the All Blacks. Will make for an interesting semi-final.

Chicks prediction = New Zealand walk it straight through to the semi’s.

Dan Carter injures his um, groin.

Oooeffffttt.

So that’s it.  My opinion. Best of luck to all the teams and may the best teams make it through to the semi’s (uh-hum, cough, South Africa).

Miss M x

Ard Matthews. Eish.

25 Aug

Nando’s is always so quick of the mark. Just got to lurve it!

THE CRIME!

THE RESPONSE:

Reckon we might just need to cut Ard a bit of slack – the guys is losing sleep over it.

He tweeted the morning after, I’m sure after copious amount of beers:

“Morning peeps. Not much sleep last night, obviously. Thanks for the incredible outpour of forgiveness from those…”

And a day later:
“After a day filled with apologies, pls see my final, formal written apology on: http://www.ardmatthews.com And that’s…that.”
Reckon the okes gatvol. It is quite an offense but how many peeps mocking and ranting at the poor guy actually know ALL the words to our national anthem, all verses in all 4 languages. Is it 4!? Well actually smart asses it’s 5 – Xhosa, Zulu, Sesotho, English and Afrikaans. Wiki wiki had to help me out there http://en.wikipedia.org/wiki/National_anthem_of_South_Africa. Oopsie – at least I’m not skaam to admit I thought it was 4 languages. Mistakes happens. It’s time to move on you lot of moaner lisas. Seriously.
But hey ho Ard – onwards and upwards. No publicity is ever bad publicity.
Miss M x

Crouch. Touch. Pause. ENGAGE. RWC 2011.

24 Aug

Everyone knows how proudly South African I am. This is no secret. We talk a language that no one quite understands which you do only realise how “bad” we are when you leave the country. Giving directions to a friend I called her up and said “Howzit, to get to the braai you get to the robots, turn left and then straight over the circle. 1st spot on left.” No clue. We get to support the best team in the world, the Springboks. Our accents are pretty kak but we love them cos no one else can do it. And we’re just quite simply, awesome.

But no matter where in the world you live, home is home. And I love my country. Yes, even with the green mamba passport.  I’m lucky enough to have 2 amaze South African places that I call home. How spoilt can one chica be!?

HOME NUMBER 1: Cape Town. Mother City. Slaapstad. Mudder City.

Love this city.


Cape Town – V&A Waterfront

Cape Winelands – top up my glass of vino there please daaahling.

HOME NUMBER 2: Knysna. It naaaice ne.

Knsyna Heads

Not that head gutter brain. Yusses. So yes, we Capetonians are very chillaxed. We have some sort of other South African accent and we live under a rock that looks like a table. Yes, you should be jealous my peach. It’s one awesome rock. Plus we have the winelands on our doorstep. And how I do love my fav bottle of red (although on a seriaaas drinking ban at the moment, sigh). And then just along the Garden Route is home number 2, Knysna – which is just too beautiful for words. Spoilt.

So back to the point. The Springboks RWC side was announced last night. Here they are, compliments of http://www.sarugby.net/

Name

Province/Club

Age*

Ht

Wt

Position

Willem Alberts The Sharks

27

1.91

120

Loose Forward
Gio Aplon Western Province

28

1.75

78

Wing
Bakkies Botha Blue Bulls

32

2.02

120

Lock
Heinrich Brüssow Free State

25

1.81

103

Loose Forward
Schalk Burger Western Province

28

1.93

114

Loose Forward
Juan de Jongh Western Province

23

1.77

85

Centre
Jean de Villiers Western Province

30

1.90

99

Centre
Bismarck du Plessis The Sharks

27

1.89

115

Hooker
Jannie du Plessis The Sharks

28

1.88

121

Prop
Fourie du Preez Blue Bulls

29

1.83

88

Scrumhalf
Jaque Fourie Western Province

28

1.90

98

Centre
Bryan Habana Western Province

28

1.80

93

Wing
Francois Hougaard Blue Bulls

23

1.79

92

Scrumhalf
Butch James Golden Lions

31

1.84

98

Flyhalf
Pat Lambie The Sharks

20

1.77

90

Utility back
Francois Louw Bath, England

26

1.90

113

Loose Forward
Victor Matfield (vc) Blue Bulls

34

2.01

107

Lock
Tendai Mtawarira The Sharks

26

1.88

120

Prop
Johann Muller Ulster, Ireland

31

2.00

106

Lock
Odwa Ndungane The Sharks

30

1.83

93

Wing
Ruan Pienaar Ulster, Ireland

27

1.86

90

Scrumhalf
JP Pietersen The Sharks

25

1.91

103

Wing
Chiliboy Ralepelle Blue Bulls

24

1.78

105

Hooker
Danie Rossouw Blue Bulls

33

1.98

119

Lock
John Smit (c) The Sharks

33

1.88

118

Hooker
Pierre Spies Blue Bulls

26

1.94

108

Loose Forward
Gurthrö Steenkamp Blue Bulls

30

1.89

122

Prop
Frans Steyn Racing Metro, France

24

1.91

104

Utility back
Morné Steyn Blue Bulls

26

1.84

91

Flyhalf
CJ van der Linde Golden Lions

31

1.90

123

Prop

So all over Twitter last night I was reading tweets from my tweeps. My top 3 topics:

  • Huge kak storm when Victor Matfield was not announced in the alphabetical order. I can say that there was massive panic by loyal supporters. But our dear Matfield was announced 2nd last as Vice Captain. Of course. Sho wee, close one.
  • Ard Matthews didn’t know the words to our national anthem and totally screwed it up. Poephol. Watch it here  http://www.youtube.com/watch?v=fu6IG0Wx19w CRINGE!!!
  • P-Divvy even cut his snor for the occasion. He would not be mistaken for someone in the Kaap – Greenpoint / Seapoint / Moooowbrey. Grab some vis and tsjips ek se.

I love watching the game. I am no couch referee but I love cheering our boytjies on. Some ladies will be RWC widows soon, but my peaches – there is some eye candy so reach for you fav bottle of vino. And Enjoy. You can thank me later.

Yes of course. My absolute fav John Smit.

Jean De Villiers

Pat Lambie. I know, I know – he’s only 20 but erm, YUM.

I felt the need to throw in old time beaut Butch James. With stats like these the man is a superhero.

So there it is. This is our squad. They’ve been selected announced and now we support them whether they win or lose. Finish and klaar. Sadly I won’t be at home to participate in the festivities – I can see it already – the smell of the boerie off the braai, dops and tjops, sunshine, mates with blood SO green, Springbok jersey’s and plenty of gees.

Bring on the Rugby World Cup. Best of luck to our boys. And I love you John.

Miss M x

Poonan who!? Oh, I mean Poonam.

30 Mar

So Poonam Pandey says she’ll strip naked if India win the Cricket World Cup. Um, who!? Apparently she’s a popular Indian model. Apparently. She wants to provide an incentive for the players to do well. Oh, how nice of you Poonam. Are the Indian cricketers not getting any sexy times!? Ag shame, sies tog. My question is, how desperado are you for attention chica!? I’ll give her one thing, she is beautiful. But really now.

Asked by reporters if she was pulling of a publicity stunt, she replied: “Absolutely not. I’m confident of my body and I’m doing this to excite our boys to play better.”

Well sweetheart, I’m sure that they will be uber excited. Or not. And I’m also sure that this will be their only incentive to win the Cricket World Cup. And you are also not after publicity. Definitely not. It’s all for the love of the game.

I wonder if Tracy McGregor said she’ll take her top off if she the South African Team would’ve done a little better. Oh wait, she did that already. Didn’t help. And our South African peach is way hotter than you. Sorry for you, Poonam.

Bring on the Rugby World Cup, a real sport. This cricket story is tired now. Very tired.

Miss M x